It’s an us problem.

As we continue our crusade to make men understand the importance of prostate cancer awareness, we recently found a great ally. Women.

Women love their husbands. And their fathers. And their brothers. Women have the ability to amplify and repeat our message to their men every single day.

The campaign reminds women that they want to spend their retirement with their husband, or have their father meet his grandchildren. When it’s their loved one’s life
on the line, you know women are going to get involved!

The “It’s an us problem” campaign educates women about the incidence and risk factors for prostate cancer.